The main thing is to set a goal and go to it," - Dmitry Mironov, ShowFx World

Julia Apel: Dmitry, hello! The question to you is purely professional, very PR for foreign exchange market is it different from other areas you've encountered?
Dmitry Mironov: You know, Julia, I would not say that there are significant differences. On the one hand, the peculiarities of the market itself affect PR campaigns and events. On the other hand, this is still Internet marketing, and PR has a common methodology: to inform, not to flood readers with empty advertising information, which is typical for traditional PR. Based on all of this, I can safely say that all I have to do all the time is to keep abreast of changes in the market. But it's quite difficult to do it, given the specifics of our company. In principle I have worked in different business areas, and each of them has its own specifics, but it can not deviate from the general direction and principles of Internet marketing and PR.

Y.A.: This year your project ShowFx World turns three years old. How much has the exhibition changed since then?
D.M.: There have been changes over time, for sure. The company is growing, the ShowFx World brand is gaining weight. We are conquering new horizons. Take, for example, this year. We will hold exhibitions in Kiev, Mumbai, Cairo, Dubai. And that is not counting all the cities where events have been held in previous years and will be held again. In addition to the increase of our presence in the countries of the world, the attitude of companies, potential exhibitors is also changing. We used to be the newcomers in the market of exhibition services for many. Now we have successfully held numerous exhibitions, and now we are out of the category of young companies, and we can confidently speak about our experience in this area. At the moment the progress and growth is evident - the number of participants is growing, media resources and portals are constantly asking to become our partners, information about us is published in many well-known thematic publications.

Y.A.: Dmitry, what is the highlight of your exhibitions?
D.M.: The answer is simple - it's in the name of our brand. We do SHOWs. From the very beginning we have introduced an element of performance into our events. There have never been any restrictions on the multimedia content of our exhibitions and the preparation of our participants. In this matter we are always free. This includes all kinds of video and audio presentations, bright and imposing drawings, and quizzes for visitors.

The show is what attracts people. Yes, we are not an entertainment event, as the name of our exhibitions implies. But that doesn't mean that our shows have to be stiff old English gatherings of peers and lords. No, not at all. People should feel easy and comfortable. That's what we create at every one of our events.

Y.A.: How and when can ForTrader.org readers attend your events in Russia and Ukraine?

J.A.: And apart from the show and entertainment, can traders learn anything at your exhibitions?
D.M.: In fact, the main focus of our events is to educate and provide the most relevant information about financial markets to ordinary visitors and users of trading services, as well as employees of participating companies. In terms of tradersIf you are a beginner, then at each exhibition there is a wide range of master classes and seminars on various topics, which allows you to turn from a beginner into a real guru - all you have to do is to choose a broker. There are plenty of them at our exhibitions.

Along with training and improvement for traders, we hold various seminars and presentations for member companies and representatives of the global financial elite. Presentations allow brokers to keep abreast of the latest technological innovations, seminars - changes in regulation and financial legislation.

Y.A.: The master classes offered at exhibitions are most often oriented to beginners, and Would professionals be interested in your event?
D.M.: Master-classes are oriented, as a rule, on traders with different level of training. In view of the fact that there are a large number of seminars and master classes at the exhibitions, every trader will find something to his/her liking and according to his/her level. Moreover, as scientists have long noted, a man strives to comprehend the complex and, at first sight, incomprehensible. One of the main highlights of our training sessions is to help traders to increase their qualification and knowledge.

J.A.: Apart from , are sections of other stock markets represented at ShowFx World? Is it possible to learn more, for example, about trading in futures or securities?
D.M.: Absolutely. We hold financial exhibitions. And that means that at our events we communicate not only about the market, which has become extremely popular nowadays, but also about all spectra of financial markets. Every visitor can always learn something new, get acquainted with the latest developers and communicate with representatives of companies, be it banks, investment companies, stock brokers, etc.

Y.A.: Every year you hold an award in the "Best Broker of the Year" category. Who was the winner last year and who is leading this year, if it is not a secret, of course?

Y.A.: Still, why should a trader come to your exhibition?
D.M.: To come to the exhibition, and to any event, you do not need to look for reasons. The main thing is to set yourself a goal. Someone comes to us to gain knowledge in this or that area, someone to communicate with representatives of companies, someone to learn about trends in financial marketsSome of them open an account with a company and invest funds, while others are just out of idle curiosity. Again, the main thing is to set yourself a goal and go towards achieving it.

J.A.: What would you wish for our readers and your future visitors?
D.M.: I would like to wish a great thirst for knowledge and everything new. Let everyone who has visited our exhibition get a lot of positive impressions and a flow of new boundless knowledge about trading in financial markets.

The most important thing I would like to wish is to use all the knowledge and skills gained for the benefit of oneself.